The GLA, Mercedes-Benz’s new-generation SUV, has been given a facelift. Six members of the team behind its new look celebrate its unveiling
You all work for Mercedes-Benz and you all played a key role in promoting the new GLA’s success. So there’s one thing we really want to know: what does it feel like to be one of the first to set eyes on the finished product here in the studio?
Sonja Hambloch: As a salesperson, my first encounter with a new model is normally on the day it arrives at our dealership. I love it. It’s really got the look of a sports car!
Andreas Rommel: I’ve been part of the car’s development from day one – I’ve watched it come to life. So for me this is a very special moment indeed. We start the development process with a small-scale model, tinkering away at it, trying things out and discussing ideas. Then, based on our findings, we make the final decisions and implement the corresponding steps. This process can take six to eight years for an entirely new model. Revamps don’t take as long, of course, but it’s still incredibly satisfying to see the finished model standing here today in all its glory.
Robert Höschele: Andreas, I only have one thing to say: Wow! My compliments.
Lisa Oremek: I love the design too.
Robert Höschele: The car has a more modern, more dynamic aesthetic. I can’t tell you exactly why, though. What changes have you made?
Philip Fischer: Firstly, the new headlamps. They’re one of the bigger changes. The taillights are new too. Then there’s the front section with its twin-blade, triple-louvre radiator grille. Essentially, the car is a consummate combination of A-Class sportiness and B-Class versatility, but within its very own design.
Bu hikaye Mercedes-Benz India dergisinin July-September 2017 sayısından alınmıştır.
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Bu hikaye Mercedes-Benz India dergisinin July-September 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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