EVERYONE WANTS AN SUV
“You should always build one less car than the market demands.” Ferrari CEO Sergio Marchionne likes to channel founder Enzo Ferrari’s credo when asked about his strategy for the world’s most famous sports car company. The only problem is the market for Ferraris ain’t what it used to be.
For a start, there are a lot more people in the world who can afford to buy a Ferrari than when Maranello was knocking out highly strung 250 GTs, 275 GTBs, or 365 Daytonas in tiny numbers to keep the wheels on Enzo’s beloved F1 and Le Mans racers. There are about 195,000 people in the world with liquid assets of more than $30 million, and there are more than 2,000 billionaires, according to people whose job it is to track such things.
Bu hikaye Motor Trend dergisinin April 2018 sayısından alınmıştır.
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Bu hikaye Motor Trend dergisinin April 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
2023 GMC Canyon
MC, the luxe-truck division of General Motors, has long struggled to differentiate its products from mechanically similar Chevrolets.
2023 Ford F-Series Super Duty
The heavy-duty truck world moves more slowly than other pickup classes, and progress comes in spurts. Take the Ford F-Series Super Duty, whose recent refresh included softer-edged styling, a new entry-level gas-fed V-8, a new high-output 6.7-liter turbodiesel V-8, and myriad small improvements like new bedside steps. Is it still basically the same truck as before? Absolutely, but it’s also a better Super Duty, however incrementally.
2024 Chevrolet Silverado HD
When Chevrolet unveiled its all-new 2020 Silverado HD lineup, it set the truck world ablaze, and not in a good way.
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2024 TRUCK OF THE YEAR MADE IN MICHIGAN
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YOUR ICON OF ICONS: CHEVROLET CORVETTE
Was there ever any doubt? MotorTrend readers are largely American, and as much as we love Jeeps, Mustangs, and F-150s in this country, the Corvette has been “America’s sports car” for nearly as long as this publication has existed. That’s why you chose it via our online vote as the most iconic car of the past 75 years.
MOTORTREND CELEBRATES 75 YEARS OF EXCELLENCE
The 10 Most Iconic Vehicles of Our Time and Much More