FERRARI'S DILEMMA
Motor Trend|April 2018

EVERYONE WANTS AN SUV

Angus MacKenzie
FERRARI'S DILEMMA

“You should always build one less car than the market demands.” Ferrari CEO Sergio Marchionne likes to channel founder Enzo Ferrari’s credo when asked about his strategy for the world’s most famous sports car company. The only problem is the market for Ferraris ain’t what it used to be.

For a start, there are a lot more people in the world who can afford to buy a Ferrari than when Maranello was knocking out highly strung 250 GTs, 275 GTBs, or 365 Daytonas in tiny numbers to keep the wheels on Enzo’s beloved F1 and Le Mans racers. There are about 195,000 people in the world with liquid assets of more than $30 million, and there are more than 2,000 billionaires, according to people whose job it is to track such things.

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