In India there is a rich class, a middle class, an upper middle class, a lower middleclass, besides a class that belongs to a level below these classes. The real masses in India belong to this class. For the people at this level, it’s all about affordability and durability and not just about fancy hitech features.
Dr Yogesh Bhatia, CEO & Managing Director of SG Corporate Mobility Pvt. Ltd is someone who has been fulfilling the dreams and aspirations of the masses. From being a seller of SIM cards, branded mobile phones and electrical appliances in 1995 when he started his business, he gradually moved into manufacturing affordable mobile phones and LCD television sets.
The company launched an electric two wheeler under the name Detel Easy in the year 2020 for around Rs 20,000, again for the masses.
In 2021, he not only launched a revamped electric bike under the name Detel Easy Plus, but also announced a big ticket acquisition. He acquired the LML brand, the erstwhile manufacturer of IC engine scooters. With that he set up another company LML Electric Pvt Ltd. Now while SG Corporate Mobility will focus on making mass market electric bikes under the Detel brand, LML Electric will cater to the savvy middle class with smartly styled e-scooters and e-motorcycles with the latest technology, again at affordable prices.
THE GENESIS
Bu hikaye Motown India dergisinin October-November 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Motown India dergisinin October-November 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Skoda Slavia Mid-Size Premium Sedan Is A Style Icon
Skoda Auto globally unveiled the new Skoda Slavia mid-sized premium sedan at a virtual meet that saw the presence of Thomas Schaffer, CEO of Skoda Auto, Gurpratap Boparai, Managing Director, Skoda Auto Volkswagen India, Oliver Stefani, Head of Design, Skoda Auto and Zac Hollis, Brand Director, Skoda Auto India.
BMW iX E-Car Achieves 5-Stars In Euro NCAP Test
The BMW iX premium electric car which has been launched in India, has achieved five-star ratings in all test categories of the Euro NCAP crash test. In the assessment of adult occupant protection, the testers highlighted among other features the effectiveness of the new interactive airbag between the driver and front passenger seats, which provides additional protection against injury in the event of a side collision. Child safety in the rear of the BMW iX was also given the highest possible score for both frontal and side collisions.
Suzuki Unveils All-New S-Cross Model For Global Markets
Suzuki Motor Corporation has unveiled the all-new S-Cross model for the European market. The model will eventually make its way into India in 2022. The new S-Cross makes a strong statement with bold, dynamic SUV styling complemented with a spacious and versatile interior and 48V mild hybrid technology.
BACK TO RETRO RACING WITH ROYAL ENFIELD CONTINENTAL GT-R650 CONTINENTAL GT CUP
The word ‘Racing’ isn’t by any means new to the folks at Royal Enfield. They’ve been building motorcycles since 1901 for God’s sake. Enfield has built wartime motorcycles during the first and second World War. The year 1948, Enfield pioneered the popular Bullet 350 and 500 motorcycles, giving birth to the ‘Bullet’ fad in India.
TVS APACHE RTR 200 4V WITH DRL HEADLAMP AT ₹1.33 LAKH ONWARD
TVS Motor Company has introduced an updated 2022 TVS Apache RTR 200 4V motorcycle. The motorcycle is equipped with a new headlamp and signature Daytime Running Lamp (DRL), which continues to glow, changing its stance to a Front Position Lamp (FPL) that simultaneously functions with low and high beams.
THE TIGER SHARPENS ITS CLAWS
ALL-NEW TRIUMPH TIGER 1200
NORTON MOTORCYCLES REVEALS NEW V4 CAFÉ RACER PROTOTYPE
Norton Motorcycles, a TVS Motor Company controlled company, has revealed a prototype of the V4CR, a naked Café Racer derivative of the V4SV superbike. This is the first prototype to be designed, engineered and built at the recently opened global headquarters in the UK.
MG Astor: MAstor BLAstor
MG Astor will be India’s first SUV with personal AI assistant and will also be the first-in-segment to have Autonomous (Level 2) technology. Astor is based on MG’s successful global platform, ZS.
2021 Skoda Rapid Strong Hearted!
Even with the smaller 1-litre TSI motor, the Skoda Rapid still delivers the same thrill, maybe better for some!
Omega M1KA, India's 1st e- small commercial vehicle launched
Omega Seiki Mobility Pvt. Ltd. (OSM), part of the Anglian Omega Group unveiled India’s first electric small commercial vehicle (SCV)M1KA. Omega Seiki Mobility will start accepting bookings of the vehicle from Quarter 4 of 2021 i.e between October to December 2021.
