Tiger Knows

A LOOK AT HOW KIA’S TIGER NOSE GRILLE HAS BECOME AN ICON OF AUTOMOBILE DESIGN.

At this point, the buzz around the stunning cars with Kia badges spotted across the country is palpable. If there somehow still is someone who doesn’t know who Kia is, here’s a brief rundown. Kia is the world’s eighth largest automobile manufacturer, and now has grand plans for India. Spearheading those plans will be an SUV, based on the SP2 concept, that India first got a glimpse of at last year’s Auto Expo. In the time since then, the company has been showcasing what makes a Kia special – its design. And as the saying goes with stunning designs, they’re only as good as the inspirations behind it!

And what better way to showcase Kia’s unconventional approach to design, than by literally piquing the curiosity of the nation? Enter a series of quirky and groundbreaking commercial campaigns featuring a ballerina, a footballer, and most importantly, a tiger. And that there’s a digitally-created tiger making an appearance isn’t just happenstance. That’s because the face of every Kia, which leaves such a lasting impression, has the Kia signature grille to thank for it.