ACDelco moves on old Holden turf

GM SUBSIDIARY ACDELCO MOVES IN TO TAKE A BITE OUT OF WHAT’S LEFT OF THE ONCE-MIGHTY LION BRAND

- JORDAN MULACH

THE HOLDEN name is becoming closer to extinction in Australia as General Motors seeks to start up a new offshoot business which will eventually take over from the remnants of the lion and stone.

After the withdrawal of Holden from the Australian marketplace at the start of the year, only its service centres remain as a reminder of what was once the most successful local brand Down Under.

While General Motors still has an affiliation with the Holden service centres, it is beginning the process of putting distance between it and its former manufacturing arm by opening separate service centres under the ACDelco brand.

An amalgamation of AC spark plugs and Delco spare parts, the General Motors subsidiary isn’t new to Australia, having sold batteries and other genuine items through suppliers over recent years, but a recent push has seen dedicated bricks-and-mortar stores turn up.