Jaguar I-Pace

Electric cars can deliver The Thrill of Driving!

YOUR BRAIN WILL NEED TO BE re-wired for the future of the car. For generations the grey matter has relied on sight and sound to process speed. More the noise, faster you are. Aural drama adds to excitement. It’s why supercharged Jags sound like they are gargling thunder. It’s why we slapped free-flow exhausts on our Zens and Swifts. If nothing, all that noise delivered faster feels.

Put your foot down in an I-Pace and your brain doesn’t know WTF is going on. The eyes are going OMG. Your body is gasping from the relentless surge of g's. Your passenger has run out of breath barking OMFG; the mobile phone they’ve been using to film the speedo for Instagram has smacked them hard in the face. But your ears are telling your brain that aliens are being strangled.

I don’t know how else to describe the synthesised ‘dynamic audio’ piped into the I-Pace’s cabin. They call it a ‘race car howl’ but the race cars they’re referring to are Formula E which, ahem, don’t use V12s. It’s a drone mapped to the throttle, a very, very strange noise. But it does sound like the future. And it all adds to just how astonishing the I-Pace is.

How astonishingly good the I-Pace is!