For the sake of this iconic British brand, the new Oyster 565 can’t just be good, it has to be exceptional. Nothing less will do.
When the Oyster 825 Polina Star III lost her keel and sank off the coast of Spain in July 2015, the fortune it subsequently cost Oyster directly contributed to the company going into receivership. Its backers, Dutch firm HTP Investments, ceased to provide financial support in February 2018 and the company went into administration. When gaming software entrepreneur Richard Hadida bought Oyster six weeks later, many wondered how he could rebuild the credibility of the brand and turn the business around.
So all eyes were on the 565 when it launched at the Southampton Boat Show in September. This is the first completely new design under Hadida’s watch and it sits at the core of the British firm’s market. This is the yard’s most popular size, replacing the 56 (75 sold) and 575 (45 sold).
Hadida has introduced some key developments to help it succeed. Oyster now moulds its hulls in-house rather than subcontracting this work, and he wanted third party oversight, so a Lloyd’s Register surveyor inspects all yachts in build once a week to approve the design, materials and build quality of the hulls and decks. This brings a level of assurance to new owners and should restore faith in the build quality.
The new owner introduced a diverse group of board members, including designer Rob Humphreys and sailor and former Formula 1 team boss Eddie Jordan as well as other business authorities. He also put the Oyster Rendezvous regattas and successful Oyster World Rally back on track.
However, this groundwork counts for nothing if the 565 flops.
I travelled to Barcelona to spend two days testing Panthalassa, the first 565 to launch. Knowing there is a huge amount riding on this model, I wondered whether it would deliver.
Bu hikaye Yachting World dergisinin January 2020 sayısından alınmıştır.
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Bu hikaye Yachting World dergisinin January 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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