IS THE SPONSORSHIP MODEL BROKEN? HOW AN EXEC OF ANHEUSER-BUSCH INBEV IS CHANGING THE GAME.
Joao Chueiri believes the sponsorship model is broken, but he’s thinking ahead. Currently, he’s on a mission to revamp how Anheuser- Busch InBev approaches sponsorships. Next year, he’s planning to launch the company’s in-house content factory, Bud Studios, with a new sponsorship structure in place.
Bu hikaye ADWEEK dergisinin November 27, 2017 sayısından alınmıştır.
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Bu hikaye ADWEEK dergisinin November 27, 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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