Growing up, Laurel Hodge didn’t like advertising because, as she puts it, “I didn’t see how it could be anything but an intrusive interruption.
However, I was drawn to truly entertaining content that’s rooted in cultural truths.”
Today, Hodge, 31, is charged with bringing that belief to reality by building creative ads targeted at social app Imgur’s ad-adverse following of millennial men for brands including eBay, SoFi and Old Spice.
As director of creative strategy, Hodge analyzes Imgur’s 150 million monthly active users and works with advertisers to create viral-oriented custom content geared to the meme loving app’s self- described geeky users.
Bu hikaye ADWEEK dergisinin October 3, 2016 sayısından alınmıştır.
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Bu hikaye ADWEEK dergisinin October 3, 2016 sayısından alınmıştır.
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