Perspective
ADWEEK|September 11, 2017

On The Origins Of Brands And The People Who Build Them.

Perspective

Sixteen years ago, Milton Glaser was sitting at his usual wooden table at his design studio on 32nd Street, looking out the window at the black smoke billowing from Lower Manhattan, where the World Trade Center Towers had stood until the previous afternoon. Like most New Yorkers, the famous graphic designer was shocked and numb from the 9/11 terror attacks. But unlike them, Glaser had the means of making an immediate difference. Breaking out the famous I ♥ NY logo, Glaser singed the left side of the heart and added the words “more than ever.” It was, he would later explain, a reflection of “what all of us were experiencing after the tragedy, a deepening of our sense of love and commitment to the city that is our home.”

Bu hikaye ADWEEK dergisinin September 11, 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye ADWEEK dergisinin September 11, 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.