AS TECHNOLOGY EXPANDS PLATFORMS, THE CRAFT OF MAKING A FILM AND BRAND STORYTELLING INCREASINGLY SHARE CREATIVE FOCUS.
It’s an exciting time to be a creator. There are so many new platforms we can use to express our voices and tell stories—positive stories that make people feel good, laugh, cry, and that give audiences an emotional experience.
Among the team, Brian Klugman, Nate Tuck and Ahmet Zappa, we have been telling stories in the long form for more than 25 years. Now we get a chance to work with brands like Microsoft and it’s opened up a whole new creative world to us. After all, launching a movie is a lot like launching a product.
We love exploring the soul of a brand and finding ways to show people all sides of a company through reimagined narratives. Finding creative expression that reflects the brand, lands a message and sells a product is formidable. Brian, our creative guru, often quotes Stanley Kubrick when he says, “Some of the most spectacular examples of film art are in the best TV commercials.” It’s true.
Bu hikaye ADWEEK dergisinin November 13, 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye ADWEEK dergisinin November 13, 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
