Rocking Rolls

A decade back when one talked of rolls, the normal visualisation was of a sweet bread in the shape of a roll. But times have changed. Rolls now comprise of vegetarian or non-vegetarian food wrapped in hand made Indian bread, known as rotis and parathas. The simplicity and convenience of making and consuming wraps and rolls has perhaps contributed towards their popularity in this age, when people have less time at their disposal than they had two decades before. Wraps and rolls have evolved internationally over the years, with delectable fillings such as leafy salads, roasted chicken/meat, and grilled vegetables. In the Indian market these elements have coalesced into delicacies like kathi rolls, Frankies, kebab rolls, etc. Ashok Malkani talks about some of rolls which are enjoying huge popularity in the Indian QSR segment.

- Ashok Malkani

Between time crunches and deadlines the young generation is always on the lookout for delicious food on the go. And what better option than wraps and rolls that are tasty and filling? They can not only satiate your hunger but can also satisfy your palate.

The fondness for wraps and rolls dates back to the school lunch-box which many a time featured a roti or a paratha rolled with vegetables, butter, or jam. Now, this roll has become a delectable snack in the Indian food services industry, and is being presented in the market, spruced with a variety of fillings.

On a Roll

The USP of wraps and rolls perhaps lies in offering a convenient, nutritious and whole-heartedly appealing snack for all without pressurising the budget. It is believed that about 2.5billion people worldwide eat street food every day; and for caterers looking to develop tasty offerings beyond sandwiches and baguettes, wraps and rolls can be ideal routes to express culinary creativity.

In India, several outlets’ wraps and rolls comprise of the traditional Indian roomali roti packed with different fillings, from the traditional tikka to a teriyaki and schezuan variant – presenting it as a healthy mini meal with a universal appeal. 

In India, these days, there is a wide variety of rolls, which of course, include chicken rolls, egg rolls, mutton rolls, and vegetarian rolls among others. Aseem Dixit, Founder of Wraps & Rolls, stated, “At our eateries, we also have Malabari Flaky Paratha Rolls to add more choices to our continuously evolving menu. At Wraps & Rolls, we have created a state-of-the-heart back-end with efficient logistics system and flexibility, enabling us to make our operations to reach pan India.”