How Corpcomm Overcomes Tough Challenges

Communication With Stakeholders - Customers, Employees, Investors and Public at Large - is Key for Any Corporate, Especially So When It is a Bfsi Institution:

For any business to succeed, communication is an essential tool whether it is internal communication or external. It is a question of how well this is managed that makes or mars an enterprise’s effectiveness and reputation. May be the products and services the enterprise offer could be the best in the market, maybe it has several competitive advantages, yet lack of a cohesive, clear and well planned corporate communications strategy could negate all these advantages.

Some of the successful global corporations have started including corporate communications teams while devising business strategies, discussing major sales plans, or preparing for board meetings. Such experimentations have resulted in better impactful corporate messaging. Getting them involved from the start can help you avert a potential image disaster, be it internally or externally.

Three heads of corporate communications department of Indian financial services companies discuss the strategies they have and how they provide effective communications channel both within the organization and externally.

5 STAKEHOLDERS

Bajaj Allianz General Insurance, which has an in-house team handling corporate communications, handles both internal and external communications - right from ideating to strategizing and implementing communications. According to Nikhil Bharadwaj, there are 5 stakeholders as far as the department is concerned - customers and potential customers, company partners/ intermediaries/ agents, employees, senior management of the company and media.

“We work closely with senior management and all departments as