A Real Red Wave
Bloomberg Businessweek|November 26, 2018

Rubies and their scarlet siblings have never been more expensive or more ubiquitous.

Mark Ellwood
A Real Red Wave

At an auction of rough rubies this summer in Singapore, a staggering 95 percent of the stones sold—almost 589,000 carats in all—for $71.8 million. The ruddy gems have seen a more than-four fold price increase per carat in the past four years, with the finest rubies fetching $1 million per carat for the first time, as much as top-tier diamonds.

If a person had bought rubies a decade ago, says Seth Holehouse, co-chief executive officer at auctioneer Fortuna, it would be “like someone who bought Google stock in Year 3 vs. buying it now.” The stones have become a staple for many jewelers, including Harry Winston, Bulgari, Tiffany, and Cartier.

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