Ballad of the Reluctant Heir - Peterffy the Younger in Boulder
Bloomberg Businessweek|March 07, 2022
Will Peterffy, the soul-searching son of a Wall Street billionaire, avoided going to work for his father—until he discovered ESG
By Annie Massa
Ballad of the Reluctant Heir - Peterffy the Younger in Boulder

William Peterffy, the only son of billionaire Thomas Peterffy, has cycled through a lifetime’s worth of occupations in his 32 years. He’s been a ranch hand in Colorado; an organic farm worker in California; a student of yoga, sound therapy, and Chinese medicine; a board member for an environmental advocacy organization; and a post-production associate for a 10-part documentary series on “archetypal astrology.” He served time at two investment firms, for about nine months apiece, but those stints left him “heart-crushed” and pushed him in 2016 to go, with his dog Bowie, from New York to New Mexico in hopes of absorbing the healing powers of the desert.

Boulder, Colo., is his latest adopted home, where he now lives in the mountains with Bowie and a new dog, Raksha, named for the mother wolf in The Jungle Book. In late November he visited friends for dinner at their regenerative farm. A citrine crystal, believed to symbolize positivity and new beginnings, sat nearby as he feasted on braised lamb shoulder, mashed potatoes, arugula, beet sauerkraut, and a punchy fermented hot sauce—a meal his friends prepared using only crops and animals raised on their farm, except for a bit of clarified butter and a few glugs of olive oil.

Bu hikaye Bloomberg Businessweek dergisinin March 07, 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Bloomberg Businessweek dergisinin March 07, 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

BLOOMBERG BUSINESSWEEK DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 dak  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 dak  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 dak  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 dak  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ dak  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ dak  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 dak  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 dak  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 dak  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 dak  |
March 20 - 27, 2023