Our server begins breakfast by pouring a golden-hued bouillon from a gilded, hand-painted pitcher into a delicate crystal cup. He’s wearing a long floral cutaway coat and burgundy culottes. “Messieurs-dames,” he explains, “the king used to begin each day with a glass of vegetable broth before eating anything else. We invite you to do the same.”
Then another server, in a voluminous skirt and floral bodice, places a generous platter of freshly baked pastries at the center of the table. When the morning feast ends and all the early risers make their way out, staff members stop what they’re doing and stand in near-salute to offer guests warm wishes for their afternoon.
So starts the day at Le Grand Contrôle, the first hotel within the gates of the Château de Versailles.
The 14-room hotel is a marvelously detailed re-creation of monarchic life before the revolution—nearly every painting, desk, mirror, and piece of tableware is a genuine Louis XVIera antique. If it sounds a little Be Our Guest, it is. In fact, it’s a lot like living in your own fairy-tale palace fantasy.
By being anything but modern, ironically, Grand Contrôle sets a new bar for what contemporary luxury can be: hospitality as theater. Staff can arranges symphonic concerts and dinners in royal apartments inside the château; instead of turndown chocolates, you might find a soft nightshirt at the foot of the bed. And you don’t need to share the Carrara marble pool deck with anyone if you don’t want to, as the staff can arrange a private swim at any hour.
Bu hikaye Bloomberg Businessweek dergisinin August 23, 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Bloomberg Businessweek dergisinin August 23, 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers