In 2008, University of Chicago economist Richard Thaler and Harvard Law School professor Cass Sunstein published Nudge: Improving Decisions About Health, Wealth, and Happiness. It’s a breezy tour through behavioral science, especially the ways in which decision-making can be shaped by what the authors call “choice architecture.” When a store puts sugary snacks at eye level so a customer is enticed to buy them, that’s choice architecture, and when credit card companies set low minimum payments to get people to pay interest, that’s choice architecture, too. The book’s argument is that we should enlist so-called nudges to socially beneficial ends, such as automatically enrolling workers in 401(k) plans. In the years since the book’s release, policymakers have occasionally adopted the ideas, with mixed results.
Bu hikaye Bloomberg Businessweek dergisinin May 30 - June 06, 2022 (Double Issue) sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Bloomberg Businessweek dergisinin May 30 - June 06, 2022 (Double Issue) sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers
