In some ways, those intending to buy the $180,000 Aston Martin DBX SUV are more fortunate than those who paid the $682,000 deposit required for its $3 million Valkyrie.
For one, DBX owners have already started receiving their vehicles, far sooner than folks who signed up for the Valkyrie. Aston Martin has yet to deliver even one of the supercars, which it introduced in 2017, though it says shipments may start later this year. There are other things to love about the DBX as well: distinctive exterior styling that takes cues from the elegant Vantage; quality interior materials and technologies on par with Audi, BMW, and Porsche; and the manufacturer’s promise that other powerful variants are still to come.
They can’t arrive soon enough. The Gaydon, England-based manufacturer is forging the most delicate period of its 106-year history right now, facing steep declines in sales and dwindling cash flow as its new majority owner, Lawrence Stroll, tries to fashion it into a British version of Ferrari NV, complete with a Formula One team.
The company has placed its future stability on the broad shoulders of the DBX, its first SUV. Aston is one of the last heritage luxury brands to release one. Last year, pickup trucks and SUVs accounted for almost 80% of all vehicle sales in North America; that number is expected to rise in 2021 and beyond.
Bu hikaye Bloomberg Businessweek dergisinin February 08, 021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Bloomberg Businessweek dergisinin February 08, 021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers