In 2004 the artist Urs Fischer started to build prototypes of a 16.4-foot-high gingerbread-style house made from about 2,500 loaves of bread. It was a process, he says, filled with trial and error: Binding agents including marzipan and raw dough were attempted and discarded (too unstable) until he discovered polyurethane foam was the ideal mortar.
The house was constructed on an open outdoor lot in Vienna, where eventually the daily delivery of dumpsters filled with bread began to draw attention from passersby. Their reaction, to Fischer’s surprise, was a combination of incredulity and outrage. “Austria’s a very Catholic country,” he says, “and everyone there thought the bread was somehow about the body of Christ.”
But when he actually exhibited the work, called Untitled (Bread House), at the New York gallery Gavin Brown’s Enterprise, “the discussion there was all about carbohydrates,” Fischer says. “At which point I gave up with whatever it ‘should’ be about.”
Bu hikaye Bloomberg Businessweek dergisinin September 20, 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Bloomberg Businessweek dergisinin September 20, 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers