NUMERO UNO - ADOPTS TECHNOLOGY TO GO CONTACTLESS, ENGAGE CONSUMERS

With the lockdown being lifted and the economy limping back to normalcy, retailers are getting back to business and receiving customers in stores again. IMAGES Business of Fashion spoke to Santosh Srivastava, Marketing Manager, Numero Uno to understand the brand’s reopening strategy, how it is going contactless and training and educating its workforce…

When retailers were empowering themselves with technologies such as 3-D body scanning, virtual trial rooms, endless aisles and self-checkouts, etc., the last thing on their mind at that time was that these technologies will allow them to go contactless in the days to come. But being ‘contactless’ is becoming the new normal, a part of everyday retailing and technology is helping retailers reach this new normal at a faster pace.

So, as Numero Uno reopens its stores and focuses on going contactless, it is working on educating and familiarising its staff with technology that the brand is adopting.

“Both online and offline training is being provided. One-on-one training has been provided to the team to ensure people understand and follow new ways,” says Santosh Srivastava, Marketing Manager, Numero Uno. “Mock practice sessions are been organised to ensure things are well understood and followed. While doing all this, we have been following and stressing on social distancing, use of sanitizers, sanitizing workstations and wearing of masks. Proper training manuals have been created to help them understand the SOPs,” he adds.

In an exclusive interview, Srivastava further elucidates on the brand’s reopening strategy, how it is going contactless and training and educating its workforce…