NYKAA FASHION EXPANDS INTO ATHLEISURE CATEGORY WITH NYKD ALL DAY
Business Of Fashion|April 2021
Nykd by Nykaa, the lingerie and sleepwear brand from Nykaa Fashion, announced the launch of Nykd All Day, a fashion sub-brand for women featuring Athleisure, Leisure, and Activewear. Through this expansion, the multi-brand fashion e-commerce platform aims to introduce clothing that focuses on comfort and inclusivity and can seamlessly transition from at-home wear to stepping-out attire as per the dictates of the hybrid work model of today.
NYKAA FASHION EXPANDS INTO ATHLEISURE CATEGORY WITH NYKD ALL DAY

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