TECHNOLOGIES ENABLING CONTACTLESS IN-STORE EXPERIENCES TO GAIN PROMINENCE: TUSHAR VED, PRESIDENT, MAJOR BRANDS

With retail stores opening post the lifting of the lockdown, in-store technologies – which have until now have been used in various ways to aggregate customer experience – can be a huge enabler in managing social measures. In a webinar organised by the Retailers Association of India (RAI), Tushar Ved, President, Major Brands highlights how these technologies can increase convenience for shoppers and mitigate the risk of physical contact…

The novel coronavirus has had a colossal impact on the world at large – apart from the humanitarian toll, the pandemic has exacted a huge economic cost as well. The only known preventive measures so far are sanitisation and social distancing. In order to slow and even limit the spread of the virus, social distancing has been made mandatory by the Indian Government at all public places. The recommendation is to avoid crowds and to stay six feet away from people in general. Retailers are practically applying these suggestions to their stores, encouraging social distancing practices for staff and customers, frequently sanitizing high-touch areas and encouraging staff and customers to follow best hygiene practices.