Ola's 425,000 sq. ft office campus in Bengaluru's Koramangala exemplifies how the company's 36-year-old Founder and CEO Bhavish Aggarwal sees the future of mobility in India.
Just like he consolidated different offices in the city into one campus, he wants to build a similar mobility ecosystem so that his ride-hailing, electric vehicle, used cars and other businesses can form a mobility super app of sorts. Impressive? Yes. But like most things in life, it's easier said than done. However, Aggarwal is unperturbed. "Any disruption will have its challenges. Maybe going forward, we have to become better at anticipating them," he says, in an interaction with Business Today for this story.
In February 2021, Aggarwal commenced the ambitious task of building the world's largest two-wheeler factory with 10 million annual capacity spread across 500 acres, 33 percent of which is fully operational today (the current conventional two-wheeler market leader, Hero MotoCorp, has an annual capacity of 9 million across eight factories). Ola's factory is expected to be near completion by the end of 2022. Aggarwal's vision of building a mobility ecosystem depends a lot on Ola Electric's success. But that journey has been far from sweet.
After having made bookings in July 2021, customers had to wait till December for the deliveries to begin. Then there were scores of customer complaints on social media platforms, safety concerns kept aggravating, and senior-level exits put a question mark on the company's work culture. Despite the troubles, Ola Electric has taken pole position in the nascent electric two-wheeler space in FY23 (see chart 'The Upstart'). To sustain this growth momentum, though, Aggarwal will need to course-correct as he moves to launch an electric car in two years.
TURBULENT START
Bu hikaye Business Today India dergisinin June 26, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Today India dergisinin June 26, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky