How Safe Is Your Drinking Water?
Business Today|June 19, 2016

The growing distrust in purity of water has fuelled the packaged drinking water and water purifier businesses.

Sarika Malhotra
How Safe Is Your Drinking Water?

Unknown just three decades ago, ‘mineral water’ is today ubiquitous in India . Packaged drinking water is a `6,000-crore industry with brands like Bisleri, Kinley and Aquafina becoming household names. Even in the early 1990s, the per capita annual consumption of bottled water was a mere four to five litres. It has since risen to more than 20 litres. The industry is growing at a compound annual growth rate of 22 per cent and expected to touch `16,000 crore by 2018, according to market intelligence firm, ValueNotes.

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