82 PER CENT MARUTI’S SHARE OF THE CNG CAR MARKET IN FY2021-22, WHEN IT SOLD 235,000 UNITS
82 PER CENT THE SHARE OF THE EV MARKET TATA MOTORS HOLDS. MARUTI’S FIRST EV IS EXPECTED IN 2025
A DELICATE BALANCE between lemon juice and water is what makes good lemonade. Too much lemon and the drink turns sour. Excess water makes it bland. The country’s largest carmaker Maruti Suzuki’s reinvention strategy is much like perfecting this lemonade, with Bharat and India as the two key ingredients. On one hand, the company is obligated to serve its core customer base, the entry-level car buyer. On the other, it can’t afford to ignore the high-margin SUV segment that has almost doubled in the past five years.
The country today is divided into two distinct markets, says Maruti Suzuki India’s 87-year-old Chairman R.C. Bhargava: “There’s a Bharat, which buys a two-wheeler because a car is too expensive. And then there’s an India whose buying capacity matches any other part of the developed world. The only way forward is to cater to the transportation needs of both.”
Bu hikaye Business Today dergisinin May 15, 2022 sayısından alınmıştır.
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Bu hikaye Business Today dergisinin May 15, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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