SHOT IN THE ARM
Business Today|April 17, 2022
COVID-19 HAS BROUGHT TO THE FORE A SLEW OF TOP-SELLING DRUGS THAT WERE NOT SO HOT EARLIER
NEETU CHANDRA SHARMA
SHOT IN THE ARM

YOU HAVE PROBABLY heard of Dolo 650. The antipyretic—a medicine used to treat fever and body ache—was in high demand in January 2022, cornering sales of ₹51.79 crore or about 23.4 million strips, as per Pharmasofttech AWACS, a pharma market research company. Comparatively, in January 2021, sales were ₹18 crore. In the 12-month period of January to December 2021 Dolo 650 clocked sales of ₹417 crore (about 189.4 million strips) as per AWACS. Thanks to the Covid-19 pandemic, almost every household today is aware of the drug. Manufactured by Micro Labs, Dolo 650 was the most prescribed antipyretic during the third wave of Covid-19. “Whenever there has been outbreak of viral infections, Dolo 650 has seen spike in prescriptions and sales. Going by our past experience during the outbreaks of Chikungunya, H1N1 (Swine Flu) and Dengue, spike in sales of Dolo 650 during Covid-19 was expected,” says Jayaraj G., Executive Vice President-Marketing, Micro Labs. “Also, Dolo 650 found a place in the Covid treatment protocol of every medical agency. So, we expected a spike bigger than that of earlier outbreaks.”

Bu hikaye Business Today dergisinin April 17, 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Business Today dergisinin April 17, 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

BUSINESS TODAY DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 dak  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 dak  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 dak  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 dak  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 dak  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 dak  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 dak  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 dak  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024