Creating The Perfect Seat

From double beds to private suites, a new generation of business class seats are taking to the skies

- Tom Otley

The fully-flat bed is deemed essential by corporate travelers able to afford business class. They want to maximize their productivity by sleeping on night flights so they can hit the ground running at their destination.

  For those travelers lucky enough to fly business class on long-haul routes, it’s a fascinating game to compare and contrast the range of seats on offer. There are forward-facing seats that recline fully flat. There is the forward/backward-facing “yin-yang” configuration of British Airways. Then there are the various forms of “herringbone” – which takes its name from the appearance of the seating when viewed on a plan from above. Virgin Atlantic still has this, and other carriers have adopted versions of it.  There has arguably never been such a wide choice as there is today. But what all these forms of seating are trying to achieve is a fully-flat bed in the smallest amount of space. 

Meanwhile, the airlines recognize that the “real estate” on an aircraft is extremely expensive, and the more room each seat – and each passenger – occupies, the more they will have to charge for the ticket. And everyone shops on price to some extent.

Of course, there are other factors involved, but in terms of the seating, airlines want to offer a fully-flat product with direct aisle access, so you don’t have to climb over the aisle passenger next to you when they are reclined. They also want to strip out as much weight as possible from the design, since every extra pound adds to the fuel bill of flying these aircraft around the world.