Dabur under Amit Burman is betting on deeper rural penetration, product innovation and a focus on naturals and ayurveda to power its next leg of growth
Critics say that India is no longer the “only bright spot” in a gloomy world economic environment. The slowdown in the economy is for real. Auto sales are at a historical low. Even sectors like FMCG have been hit.
The FMCG growth is declining — both in urban and rural areas. A Nielsen report of July says that while lower spending in urban centres is the cause, it’s the sluggish rural growth (rural India accounts for 37 per cent of India’s FMCG spends) that has accounted for the FMCG slowdown.
The April-June period saw the third consecutive quarter of FMCG slowdown. The Nielsen report thus revised its growth forecast for the sector to 9-10 per cent from its earlier estimate of 11-12 per cent for the year.
It’s interesting that against this backdrop, Dabur — one of India’s oldest FMCG companies — has its youngest chairman Amit Burman at the helm, who, at 50, has been given the mandate for pushing the growth agenda with a renewed vigour for the Rs 8,500-crore conglomerate.
The ‘Real’ Story In the Dabur fraternity, Burman’s name is synonymous with the Real juice success story. Dabur ventured into this territory when there were no players. Today, Real is the undisputed leader in this domain, and Burman is credited with conceiving, nurturing the brand and making it a category leader.
Initially, the juice packs had ‘Dabur’ and ‘Real’ logos. But such was the success of the Real brand that the Dabur logo became smaller, and was eventually taken off, says Burman during an interaction with BW Businessworld at his palatial Kautilaya Marg house in the national capital.
Under Burman, Dabur has identified Real juice, Amla hair oil, Vatika shampoo and five other products to power its next-generation growth.
Bu hikaye Businessworld dergisinin August 3, 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Businessworld dergisinin August 3, 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.