The change is not limited to offices. Cricket fields, long populated by players in pristine white, have now become a riot of colour with only the ball – in the short format – being white. The players sport a range of colours, with multi-coloured uniforms covering the spectrum from violet to red. Some even have a strong dose of gold, as bright as a jewellery shop, while others have enough red to attract all the bulls in Spain.
The transformation relates not merely to clothing, and ranges literally from head to foot. Hats were dumped long back, along with our past colonial masters, while formal shoes are increasingly being replaced by slip-ons or sandals. For some, socks are optional, and many no longer carry a handkerchief. Tiepins disappeared even before ties and only fastidious dandies any longer wear cufflinks. Other accessories like pens are rarities, and wrist-watches – especially amongst the young – are as uncommon.
DRESSING DOWN
Dressing down seems to be the fashion of the day. One detects a slow but steady movement towards a Zen-like minimalism, with various “unnecessary” pieces of clothing – like hats, jackets and ties – being done away with. Lest much of this is seen as a male-chauvinist view, let us note that there is a broadly similar trend amongst women.
The sari has substantially given way to dresses or trousers and tops. The last two, I suspect use less cloth than a sari and blouse, showing that the minimalist trend is not limited to men. Many women now dispense with the dupatta as an accompaniment to a kurta: emphasising both informality and minimalism.
Bu hikaye Businessworld dergisinin June 04, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Businessworld dergisinin June 04, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Is Leadership Without Hierarchies Possible?
LEADERSHIP IN THE current era is more challenging than ever before.
The Rise and Evolution of Coffee Culture in India
AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.
The Daily Ground Goes Desi
Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point
Cracking The Indian Code
TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability
Making Coffee the New Chai in India
Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee
Scripting A New Era Of Coffee In India
From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul
Fresh Brew, Big Ambitions
From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight
"On Track To Become India's Top Café Chain"
In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences