Floor plans, views and zen gardens are pass. Welcome to the world of curated events, art shows and even gourmet workshops that are redefining the real estate sector today.
LUXURY REAL ESTATE PLAYERS are going one step ahead from just offering world class amenities to offering experiences, by way of curating unique events that engage the HNIs as they bond with each other fostering a sense of community while having a memorable time.
Take for example, the Lodha Group where events are curated in partnership with world-renowned names keeping in mind their jet setting occupants. In August, they had an ‘invite only’ evening dedicated to art and architecture at Lodha Altamount where Bovet watches, masters of the art of miniature paintings had a personalised display of haute horlogerie by experts flown in from Switzerland, suitably paired with canapés and champagne.
Viral Oza, CMO, Lodha Group, says, “As we delve into newer paradigms of luxury living, there is a clear understanding that our discerning buyers are always on a quest for quality products. But beyond that, it is the requirement of a luxury lifestyle and unique experiences. We now actively curate occasions to engage the residents with experts from around the world to craft a holistic ‘all things luxury’ experience”.
Bu hikaye Businessworld dergisinin September 15th, 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Businessworld dergisinin September 15th, 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
