GenY is GenDIY

Leveraging mobile technology to enable a candidate-centric recruitment process.

- Philip Kurian

Mobile technologies have transformed the way we perform simple tasks, from ordering food with the tap of a button to swiping right to meet the “One”. Every industry has been affected by GenY’s access to smartphones and is adopting business models that revolve around the usage of mobile technologies. India has not been left behind. It is currently the second largest market of smartphone users at 220 million users. This figure is said to increase to 702 million smartphone users by 2020. With 68% of internet traffic driven by mobile phone users, industries are rushing to build mobile-based enterprise solutions that cater to this market.

What does this mean to recruiters? Prepare for the mobile-recruiting revolution. GenY is to make up the entirety of our workforce by 2025 – 47% of these are currently using their mobile phone for job searches.

GenY is GenDIY

GenY is the generation of DIY-ers – collaborative projects, crafts, arts, technologies – name the industry and there would be a DIY guide for every enthusiast out there! Thus it’s no surprise that the same mind set has been deployed for their job seeking needs. With job consultancies taking a back seat, more and more candidates are adopting the DIY recruiting trend. Today’s candidates know how to leverage social media and mobile technologies for job hunting – the trend includes setting up job-alerts, viewing job postings, researching about the company, viewing job description and applying for jobs via their phones on-the-go.