ileadfarmers

Where the Art of Design meets Science and Technology.

- Shaheen Saikia

The world around us is caught up amidst the oncoming waves of digital transformation that seems to be sweeping us off our feet. More than anything else, this shift has compelled businesses to reinvent their image to match the pace of the market developments. The digital transformation has also provided enterprises with ample opportunities to rework on their approach to connect with end users. Many of these opportunities can be found in the UI-UX domain which aims at enhanced customer experience. UI/UX has been growing exponentially, globally as well as in the Indian market. The growth of this can be attributed to two significant factors. First, UI/UX has evolved to be a quintessential part of the new softwares that are being developed. Second, the preexisting basic softwares including desktop and web based portals, which were initially created without much emphasis on the design aspect, are now increasingly being revamped with UI/UX. With customer expectations now on the rise, these softwares are getting redesigned at the front end to enhance overall user experience. Smartphones, iPhones are also playing a crucial role in driving UI/ UX market with majority of applications and softwares being made to be mobile enabled. As new versions of these devices are being launched within short gaps and with new technologies, these are also enabling a boom in this segment.

Bridging the gap