The TN government has run up a food subsidy of Rs 25,000 crore over five years through the various Jayalalitha schemes.
The 2014 assembly polls had the odds stacked against the charismatic Tamil Nadu film star turned politician selvi J Amma. Political pundits wrote her off. Pre-election forecasts by psephologists and some TV channels predicted defeat giving her arch rival, the DMK, a triumphant return, which got 98 seats with allies against AIADMKs 137 with allies in a 234 member house.
All of this was however proved wrong as Amma sailed to power with a comfortable majority to rule for a 2nd second consecutive term. She had sown a sweeping mandate in 2010-11 polls but in 2014-15 she had her numbers reduced but still got the comfortable majority.
How did she win? Her image was sought to be tarnished through the assets disproportionate case with the first verdict going against her only to be overturned by another judge. The unprecedented floods and failure of TN govt to provide timely relief put her under fire.
But the unparalleled success of her social welfare schemes that went under the brand name of AMMA ( Mother) returned her to power as she surmounted all criticism. The most popular scheme Amma Canteen fed a huge population at subsidised rates with idlies as low as rupee per plate.Most poor households stopped cooking at homes relying on the canteens for their breakfast, lunch and dinner. For Rs 15 one could eat a belly full, the same stuff cost over Rs 200 to Rs 250 in a restaurant.
Bu hikaye Corporate Tycoons dergisinin December 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Corporate Tycoons dergisinin December 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Kochi - A Cultural Cauldron
Kochi known for its backwaters, one can take a ferry to navigate between its various islands, just like Goa. The city, at different points in time, was inhabited by the Portuguese, Dutch and the British, which is evident when one visits the Old Kochi Fort.
Thomas Cook India Announces Subodh Bhave as a Brand Ambassador
Strategic initiative intends to maximise on strong growth opportunity of Maharashtra Market.
BJP Faces A Tough Challenge In Jharkhand
The challenge in Jharkhand appears tough for BJP in view of the assembly election results in Maharashtra and Haryana, and subsequent trouble it faced with allies.
Pride Group of Hotels Launches ‘Pride Kadamb Kunj Resort'
The resort offers 42 well-appointed rooms and 2 suites replete with all modern elements.
Essar Ports Gives Shape to GMB's Vision with Hazira PFT
The company builds terminal in record time of eight months, demonstrating Essar’s engineering and project management expertise.
Digital Skilling is Need of the Hour
Study Says 65 Percent of Organizations in India Lacking Digital Skills are at Risk of Redundancy.
WAGH BAKRI TEA: WINNING BLENDS
A century old and going strong, this Ahmedabad-headquartered company has established a taste for its teas all over India and in many countries abroad.
Della Group's Foray into India's First Military Tourism
All training at D.A.T.A. is conducted by the best team of expert trainers consisting of special forces veterans and experienced Army instructors.
Club Med Re-launches Sahoro Hokkaido Resort
The resort aims to honor local Japanese traditions, while infusing the lively and convivial essence of Club Med.
MESS in the Telecom Sector
Experts say the telecom sector has become a virtual graveyard for over 20 companies over the last two decades.
