What Drives The Zoomers?
DataQuest|June 2023
Here's a short story that differentiates the sensibilities of three generations: Three guys-a Boomer, a Millennial, and a Zoomer-are stranded on a desert island.
Raju Chellam
What Drives The Zoomers?

The Boomer says: "Let's build a raft and sail off this island." The Millennial retorts: "No way! Let's start a fire and signal for help." The Zoomer smiles. "I have a satellite phone," he says. "Why don't we perform a dance? I'll direct, edit, and upload it on TikTok and Instagram Reels. I hope someone sees it and sends a rescue team."

The Boomer and Millennial look at each other in confusion, but agree to dance, since that's the easiest thing to do. They spend the next few hours practicing their moves and editing the video. The Zoomer uploads it; it goes viral. The very next day, a helicopter search team rescues the trio.

Confused, the Boomer says: "I don't understand this new generation." Relieved, the Millennial replies: "It got us off the island, didn't it?" The Zoomer kid smiles smugly: "Hashtag survival skills."

If you don't understand the Zoomer, don't fret, many don't. Zoomers (or Gen Z) are broadly defined as being born between 1997 and 2010. They're sandwiched between Millennials (born between 1981 and 1996) and Gen Alpha (born between 2010 and 2023). Gen X (born between 1965 and 1980) came before the Millennials and were preceded by the Boomers (1946 and 1964). I'm a Boomer.

ZANY ZOOMERS

Why bother about Zoomers? Because they're the true digital natives, the first generation to have grown up with access to the Internet and portable digital tech. Unlike the Boomers and Millennials, Zoomers do things at a more leisurely pace, have lower rates of teenage pregnancies, consume alcohol less often but experiment with newer drugs, and are more invested in saving the Earth's environment.

Bu hikaye DataQuest dergisinin June 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye DataQuest dergisinin June 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

DATAQUEST DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Data center trends 2025: Innovation in powering and cooling AI racks, managing energy consumption
DataQuest

Data center trends 2025: Innovation in powering and cooling AI racks, managing energy consumption

Vertiv anticipates increased innovation and integration for high-density computing, regulatory scrutiny around AI, focus on sustainability and cyber security efforts.

time-read
4 dak  |
December 2024
The Switzerland of Data and AI a weather-check
DataQuest

The Switzerland of Data and AI a weather-check

It is both remarkable and challenging when crucial R&D work - with global connotations- starts happening in Indian labs. An example- from a Cloud and AI player.

time-read
2 dak  |
December 2024
Prioritizing the Impossible: How Genpact's SOC Tackles Cyber Threats
DataQuest

Prioritizing the Impossible: How Genpact's SOC Tackles Cyber Threats

Genpact's Vice President of Global Information Security, Faizul Mufti, discusses the company's multi-layered approach to cybersecurity. By prioritizing incident response, leveraging threat intelligence, and fostering a culture of security, Genpact aims to stay ahead of evolving cyber threats and protect its sensitive data.

time-read
7 dak  |
December 2024
Connected, Protected and Sustainable: Cisco's Vision for the Network of Tomorrow
DataQuest

Connected, Protected and Sustainable: Cisco's Vision for the Network of Tomorrow

As organizations face the demands of hybrid work, multi-cloud environments, and sustainable IT, networking is no longer just an infrastructure component― it's the backbone of digital transformation. In this exclusive conversation, Brink Sanders, Vice President of Global Networking Sales at Cisco, discusses how Cisco is helping enterprises navigate these challenges with forwardthinking solutions that blend innovation, security, and adaptability.

time-read
3 dak  |
December 2024
Multi-Cloud Mastery: Lessons from a CIO on Choosing the Right Cloud for the Job
DataQuest

Multi-Cloud Mastery: Lessons from a CIO on Choosing the Right Cloud for the Job

In an exclusive interview, Prosenjit Sengupta, Group Chief Digital and Information Officer (CDIO), shares insights on ITC's cloud journey, discussing the challenges, benefits, and best practices of leveraging Azure, AWS, and Google Cloud.

time-read
5 dak  |
December 2024
Secure and Simplify SD-Branch Networks
DataQuest

Secure and Simplify SD-Branch Networks

Secure and seamless branch network management is critical in today's IoT-driven, cloud-centric world. A unified SD-Branch solution offers the much-needed convergence of networking and security to tackle modern-day challenges.

time-read
3 dak  |
December 2024
Is Your Multi-Cloud Environment Zero-Trust Ready?
DataQuest

Is Your Multi-Cloud Environment Zero-Trust Ready?

Tony Velleca, CEO of CyberProof, a UST company, shared his insights on the challenges of implementing zero-trust security in multi-cloud environments. As organizations navigate the complexities of managing multiple cloud providers, Velleca emphasized the importance of achieving unified visibility, policy enforcement, and continuous monitoring to protect sensitive data and prevent cyber threats.

time-read
5 dak  |
December 2024
The Toxic Cloud Trilogy
DataQuest

The Toxic Cloud Trilogy

As Indian organisations increasingly migrate to the cloud, they face a complex and evolving security landscape. Ari Eitan, Director of Research at Tenable, highlights the \"Toxic Cloud Trilogy\" - a convergence of publicly exposed workloads, critical vulnerabilities, and over-privileged identities - as a critical threat to Indian organisations. In this interview, Eitan discusses the unique vulnerabilities of cloud environments, systemic issues preventing organisations from fully addressing weaknesses and practical steps Indian organisations can take to mitigate these risks.

time-read
3 dak  |
December 2024
Networking Redefined: The Cisco Vision for a Connected Future
DataQuest

Networking Redefined: The Cisco Vision for a Connected Future

At the sidelines of Cisco Live 2024 in Melbourne, Raymond Janse van Rensburg, Vice President of Networking and Solutions Engineering for APJC at Cisco, engaged in an insightful conversation with Minu Sirsalewala, Executive Editor of Dataquest. During the interaction, he shared about the transformative trends shaping the networking and communication landscape. From AI-driven automation to the evolving dynamics of IoT, Cisco's strategies aim to redefine enterprise connectivity, security, and operational resilience.

time-read
5 dak  |
December 2024
HPCL's AI Evolution: From Generative Models to Secure Cloud Integration
DataQuest

HPCL's AI Evolution: From Generative Models to Secure Cloud Integration

Jayant Gupta, Executive Director of Information Systems at Hindustan Petroleum Corporation Limited (HPCL), shares insights on the company's strategic approach to leveraging generative AI, managing hybrid cloud environments, and staying ahead of advancements in emerging technologies.

time-read
4 dak  |
December 2024