Sense Of Purpose: The Entrepreneur's Magic Potion

Sense Of Purpose: The Entrepreneur's Magic Potion

In my previous article, I wrote about the ‘Cambrian Moment’ in entrepreneurship being here, and that Kerala is in a good position to benefit from it. In this issue I will look at a vital factor needed for an entrepreneurial venture to succeed.

The key advantage of embarking on a venture is that we get focus. And if we stick to it, that will make it work more often than not. That is what entrepreneurship is about; that energy and magic that Goethe describes: “Whatever you can do or dream you can do, begin it. Boldness has genius, power and magic in it!” ‘Having a Tiger by the Tail’ syndrome is another plausible explanation why mission-oriented programmes work. We have caught this huge beast by its tail, and must hang on to protect our precious life. We will be forced to keep trying different solutions for the problems we encounter, and do not have the choice of giving up. We call this ‘mission-mode’ focus.