Given The Huge Demographic Advantages The Market Offers, BSH Recognizes India As The Blueprint For The Asia/Pacific Region As A Growing Market, Says Gunjan Srivastava, Md & CEO, BSH Household Appliances.
BSH Household Appliances started its India operations in 2010. How’s been the journey so far and what kind of growth has the company seen in the last five years?
BSH stepped into the Indian market in the year 2010. Back then, our major focus was on built-in appliances and washing machines with the premium brand – Siemens. We started off by importing Siemens products to the country. However, after closely studying the Indian market, we launched Bosch appliances across categories and targeted the mass premium market. With Bosch, we entered the Washing machines, Refrigerators and Dishwashers categories as well as developed India-specific appliances.
The year 2014 represented our first milestone in India with the launch of a washing machine in the 7kg category, especially because these were manufactured in the state-of-the-art Indian manufacturing plant at Chennai. This April 2018, the plant has completed the production of five lakh washing machines.
In the past eight years, BSH has experienced colossal success in India and today we are experiencing approximately 40 percent growth in the country. This year, with ‘Consumer Centricity’ at the core of the BSH-Strategy - a mindset and guiding principle for us, we successfully launched the luxury kitchen appliances brand – Gaggenau in India, laid the foundation of a refrigerator factory at our Chennai facility and for the first time and forayed into the Asian Top Loaders washing machines, small appliances and freestanding microwave ovens category.
We aim to keep this momentum going and introduce more offerings fit for the Indian consumer by localising offerings and innovating products fit for the evolving social class. The year 2019 will be a year full of fervour for us at BSH as we will continue expanding and launch new and exciting categories and product portfolios.
Bu hikaye ET Polymers dergisinin December 2018 - January 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye ET Polymers dergisinin December 2018 - January 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The Changing Face Of Mobility
A brief look at the salient points on how plastics is transforming automotive manufacturing
Nippon Launches Weatherbond PRO
Nippon Paint (India) Private Limited (Decorative Division) Asia’s leading paint manufacturer launched the advertising campaign for Weatherbond PRO – the high durable exterior emulsion offering up to 15 years of protection against extreme climate conditions like prolonged exposure to heat, and heavy spells of rain. Based on extensive research done by Nippon Paint’s R&D team, this product was developed for customers who need advance protection for their home exteriors in terms of extended fresh look, strong waterproofing and protection from Algal and Fungal attacks.
Low-Pressure Molding Adopted Across Industries
Henkel’s Technomelt Low-Pressure Molding technology meets demands for encapsulation of electronics and medical components
TotalEnergies and Jindal Films To introduce Certified Circular Polypropylene
TotalEnergies and Jindal Films have joined forces to produce more sustainable flexible food packaging and labels. Using advanced recycling technology from Plastic Energy, TotalEnergies will supply Jindal Films with Certified Circular Polypropylene produced from postconsumer plastic waste. This new value-chain collaboration will divert plastic waste currently destined for incineration and landfill because it is too complex to recycle through existing schemes.
Lenzing's VEOCEL™ Brand Launches Hydrophobic Lyocell Fibres With Dry Technology
In its quest to drive greater sustainability in the personal care and hygiene industry, the VEOCEL™ brand has launched a new offering: VEOCEL™ branded lyocell fibres with dry technology which are naturally smooth and gentle on skin, ensuring comfort for sensitive skin. Absorbent hygiene products are an indispensable part of many consumers’ lives and are relied upon daily. As these are essential items, it is important that they should offer maximum comfort and relief to the user. This is demonstrated by the new VEOCEL™ branded lyocell fibres which have the capacity to provide a high level of comfort, softness and dryness, when applied in these types of products.
Simulating Injection Molding for Efficiency
Producing high-quality, plastic injection-moulded parts more quickly and cost-effectively has become a critical factor for manufacturing success in today’s global market. Instead of engaging in slow, expensive prototype iterations and test cycles to satisfy manufacturing requirements, designers, mold makers, and manufacturing professionals can leverage SOLIDWORKS® Plastics mold-filling simulation software to optimise parts for manufacturability, refine tooling to improve quality and shorten cycle times to reduce manufacturing costs
Leveraging 3D Printing for optimised Injection Molds
A guideline from Formlabs on the factors to consider before using stereolithography (SLA) 3D printed molds in the injection molding process to lower costs, reduce lead times, and bring better products to market
iglidur I151 for FDA-compliant, Detectable, Wear Resistant Parts In Food Technology
igus has developed a blue, food-compatible tribo-filament for cost effective 3D printing of special parts. iglidur I151 is blue, prints easily, and has an optimal coefficient of friction and wear. The new tribo-filament is a refinement of the easy-to-machine igus iglidur I150 all-rounder filament. Because it is blue, it can be used to manufacture special parts that are optically detectable in the food industry. Food compatibility according to the FDA and to EU Regulation 10/2011 also qualifies the high-performance polymer for use in the food and cosmetics industries.
Exceptional Warpage Control
SABIC’s new LNP™ THERMOCOMP™ compounds deliver exceptional warpage control
Digital Transformation in Plastics
Automation in the plastics industry is becoming more complex, the pace of innovation is accelerating, and competitive pressure is increasing. Open and safe automation makes it possible to combine traditional mechanical engineering with the latest Industry 4.0 technologies – Lets take a look at how Industry 4.0 is transforming the plastics sector
