A Lingual Twist To Social Networking
Entrepreneur magazine|November 2018

Y-o-Y funding snapshot - social platforms - India (Data downloaded on 15-Oct-2018 from the platform)

Punita Sabharwal
A Lingual Twist To Social Networking

Manoj from Uttar Pradesh, India always wanted to be a speaker. He started doing commentary and posting it on ShareChat and in no time built a huge fan base on the platform that waited to hear him every single time. He eventually landed a job with a media company in Delhi. The above is one such story that makes us believe that Indian social media networks are not just about 'good morning' any more.

As per a recent KPMG report, by 2021 75 percent of the country's internet user base will comprise regional language users. Whether it’s the low-priced Chinese smartphones or Jio penetration across the country that made internet accessible to a large number of users; all this has given a lingual faceliftto Bharat. When we all talk about digitization moving from India to Bharat, tech startups are the first to wake up to this phenomenon. These first time internet users identify with their local language. KPMG estimates, 54 crore language internet users by 2021, while the English Internet user base would be just about 20 crore.

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