Quality should not be out of reach, says co-founder of Singapore's new lifestyle brand IUIGA, which through its transparent pricing is quickly gaining popularity in the region.
JASLYN CHAN wanted to furnish her house in Singapore but couldn’t find anything suitable. What the high-end boutiques offered was too expensive and the affordable products at large retailers were ubiquitous in quality and design. All she wanted was high-quality home products that didn’t prompt her to break the bank. So she decided take matters into her own hands.
In 2016, along with Lai Xin, she started IUIGA, a lifestyle brand in Singapore. True to its name (“Iuiga” stands for quality in Samoan; so the name conveys the idea of “I love quality”), the brand is known for its well-designed, functional everyday essentials at a price everyone can afford, plugs Chan, who’s the business strategy and development manager. “We wanted to answer a simple question: why pay so much for quality.”
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