Digital Love For Instant Gratification
Entrepreneur magazine|February 2019

From swiping right to clicking a heart icon on probable profiles, some online dating platforms are building creative ways to connect people.

Nidhi Singh
Digital Love For Instant Gratification

In the digital age, the advent smartphones and social media has given rise to multiple dating apps. The popularity of these apps has sky-rocketed to such an extent that even the least interested is aware of one dating app or the other. Tinder’s burgeoning popularity and huge success are a testimony to the potential this area has in India. Here are the top apps that have found compatibility in the Indian market:

TINDER

This app has a groundbreaking presence in India and Asia, it has simplified the concept of dating. Launched in India in 2013, the location-based app allows users to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties swiped to the right (a match. Seeing the promising Indian online dating market, Taru Kapoor, GM of Tinder and Match Group, says, “In India, conventionally, it is hard to meet people outside of your immediate social circle of friends, family, and colleagues. The growing advances in technology — particularly the popularity of the smartphones — have proven valuable in facilitating the universal need of people connecting, meeting and communicating with each other.”

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