Men’s grooming market in India is getting crowded. Multiple startups are eyeing the market to grab their share of opportunity. Gurugram-based omnichannel brand The Man Company is among the largest and fastest growing startups in the burgeoning market. Its cofounders Hitesh Dhingra, Parvesh Bareja, and Bhisham Bhateja spotlight the market growth and business.
Do you think men’s grooming products have transitioned from nice-to-have to need-to-have?
BAREJA: It is still early days for the men’s grooming segment in India. Even though growth in the last two years has been in double digits, it will take at least four-five years to reach the inflection point. Thanks to social media, men have an easy access to global trends and follow their favorite celebs’ lifestyles, which has led to awareness around looking good and feeling confident. This growth is not going to slow down anytime soon.
Horizontal brands selling everything vs vertical categories such as beard products?
Bu hikaye Entrepreneur magazine dergisinin November 2018 sayısından alınmıştır.
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Bu hikaye Entrepreneur magazine dergisinin November 2018 sayısından alınmıştır.
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