HOW TO REOPEN
Entrepreneur magazine|July 2020
Mukesh Bansal, Co-founder, CureFit on Moving beyond the Pandemic and Making business future fit
Punita Sabharwal
HOW TO REOPEN

TIMELINE

1997: finished BTech in computer science from IIT-Kanpur

2007: Mukesh Bansal founded Myntra

2014: Flipkart acquired Myntra

2016: co-founded Curefit with Ankit Nagori

2019: expanded to Dubai

2020: expanded to US

Though the world is talking about the new normal, things are far from normal. We are all in an abnormal world for a while as nobody ever thought or imagined the current Covid crisis and is trying to adjust, adapt and come out stronger. Mukesh Bansal has always been known for his large vision, somebody who is just not married to perception itself. With Bansal’s experience coming from being a serial entrepreneur while working across startups ranging from both the valley and India he has not only seen difficult times and understood how to come out of it but also knows when to change course and act upon it. After meeting the entrepreneur in 2011 just after he pivoted Myntra from personalization to fashion this time I met him virtually to understand if a pivot is in place for his health and fitness initiative Curefit. The entrepreneur and author shares the road ahead for the months and years to come.

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