Hamsa V and Nithin Sagi broke away from their lucrative IT jobs to pursue their dreams. Sagi had earlier taken up food photography and later partnered with Hamsa to open Growing Greens, a business-to-business venture that sells microgreens, edible flowers, salad leaves, sprouts and herbs to five-star hotels, high-end restaurants and cafes in Bengaluru. “When we had started back in 2012, hotels would import microgreens from other countries due to the lack of local produce,” shares Hamsa.
These young, small-sized, approximately one to three inched, vegetable greens are said to have concentrated nutrient levels that can go 40 times higher than the normal size produce. Sagi and Hamsa did a thorough market research before starting Growing Greens. They interacted with various chefs to understand their requirements and, in the process, were introduced to microgreens. Hamsa recalls, “Chef Manu Chandra helped us immensely in our journey. He was also our first client.” Growing Greens has grown gradually over the years. Sagi shares, “Having started from a small terrace, today we are farming in four acres of land with plans to take it up to 10 acres in the next few years.”
SOIL-LESS CULTIVATION FOR URBAN DWELLERS
The impediment to farming in a city is the lack of availability of space. But technology has made farming possible in small spaces through urban vertical farming and hydroponics. Instead of soil, a nutrient-rich water solution is used to grow the plant in soil-less farming. Urban vertical farming is a method in which such hydroponic or other technology used planted plants are grown vertically, one over the other in a small space. As there is no soil, the weight on the wall or a roof is significantly reduced without any structural damage caused to the building.
Bu hikaye Entrepreneur magazine dergisinin October 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Entrepreneur magazine dergisinin October 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Chords of Success
For Saahil Goel, the deep-rooted passion for playing the guitar dates back to his high school days. Influenced by legends like Pink Floyd, Led Zeppelin, and the Pakistani band Strings, his musical journey mirrors his leadership style-balancing focus, discipline, and a collaborative spirit. Goel feels that playing guitar has enhanced his ability to balance focus and teamwork as a founder of an eCommerce shipping start-up.
IS YOUR RENT TOO DAMN HIGH?
Many small business owners struggle with their rents. Here's what to do.
HOW TO BOUNCE BACK FROM A BAD REVIEW
A one-star review can hurt your ego - and your business. But it's possible to prevent (and remedy!) this scary scenario.
HOW TO HIRE FOR THE FUTURE
Small businesses are struggling to find quality labor. So flip the conversation: Show workers how your business will set them up for opportunity.
You Can Hire Like Netflix
The streaming platform built an incredible team with a strategy called “talent density.” But you don’t need to be a tech giant to do it.
Speedy Growth Killed My Startup
We seemed to be rocking it - lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.
Three Pivots to $100 Million
How do you find a working business model? Do it like Rowan-a brand that reinvented itself many times before finally piercing the ear-piercing market.
What Goals Actually Matter?
Some benchmarks are more important than others so what should you really care about? We asked six founders for their hardest-won lessons.
'Only the Strongest Are Going to Survive'
Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
HOW TRUST SAVED KFC
The former CEO of Yum! Brands explains how he turned around a struggling KFC-and the important lesson it offers for anyone in franchising.