How To Build A Successful Business Model From Scratch
Entrepreneur magazine|September 2017

I discovered the entrepreneur in me, quite accidentally.

Murugavel Janakiraman
How To Build A Successful Business Model From Scratch

But I leveraged every opportunity that life presented to me. When I got laid off during the dotcom burst in 2000, instead of getting another job I returned to Chennai to set up my own office and launch matrimonial services portal full time.

There were quite a few challenges at the start

Firstly, the concept of online matrimony was new to the traditional audience. Added to it was the dotcom burst of 2000, I had to rebuild confidence of people before starting another online brand. And thirdly, I had limitations in terms of resources and funds which is needed to start a company. In 1999, when I presented my idea to the investors all of them rejected it. An online matrimony portal was considered a non-viable project at that point in time. But, from there on I launched few initiatives, rolled back a few to make it a successful journey.

Some lessons I learnt, on the way

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