'Don’t buy upgrades, ride up the brakes' –Eddy Merckx
Chilly, windy winters or hot, balmy summers, mornings aren’t as fresh till we see our milk vendor or paper boy riding on their comfortable cycle seats for delivering the required deliverables. wning a scooter or a car being a distant dream for the major section of this country, especially among the rural population, cycles are the most affordable way to travel even today. Hence, India hardly ever encounters the shortage of bicycle users. Deeptanshu Bansal, Brand Expert and Founder of Brandbee Consultancy, says “About 70 percent of the rural market uses bicycles as an affordable mode of commute. Therefore, constantly bringing about changes in the way wheels have been used is what will help the buyers to get attracted.” Indian bicycle market is projected to grow at a compound annual growth rate of over 11 percent, during 2016-2021 (according to TechSci Research report), on account of growing population base, increasing discretionary spending and rising health consciousness. The key domestic players catering in this sector are Hero Cycles, Avon Cycles, TI Cycles and Atlas. Let us glance through how well these legacy players are providing optimum growth source into this arena.
TWO-WHEELER MOBILITY MEDIUM
Bu hikaye Entrepreneur magazine dergisinin December 2017 sayısından alınmıştır.
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Bu hikaye Entrepreneur magazine dergisinin December 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Chords of Success
For Saahil Goel, the deep-rooted passion for playing the guitar dates back to his high school days. Influenced by legends like Pink Floyd, Led Zeppelin, and the Pakistani band Strings, his musical journey mirrors his leadership style-balancing focus, discipline, and a collaborative spirit. Goel feels that playing guitar has enhanced his ability to balance focus and teamwork as a founder of an eCommerce shipping start-up.
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Speedy Growth Killed My Startup
We seemed to be rocking it - lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.
Three Pivots to $100 Million
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What Goals Actually Matter?
Some benchmarks are more important than others so what should you really care about? We asked six founders for their hardest-won lessons.
'Only the Strongest Are Going to Survive'
Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
HOW TRUST SAVED KFC
The former CEO of Yum! Brands explains how he turned around a struggling KFC-and the important lesson it offers for anyone in franchising.
