First-of-its-kind omni-channel platform for mutual fund investments, Nivesh is focused on the mass-market and customers are onboarded using a distributor-assisted model. In a span of nine months, Anurag Garg, Founder and CEO, Nivesh, has reached 1500+ customers across 160+ cities.
How and when did you devise the idea of having a venture into this sector?
I have been in this industry for very long. Therefore, I have observed many macro factors which have been leading a shift from physical to financial products for savings and investments. Data clearly shows that retail investors have not participated in the growth of mutual funds industry so far, while this is a product most suitable for them. We expect the market for financial products to expand significantly over next 10-15 years. I was dealing with traditional financial services firm in my last assignment and realized that they were not geared up to exploit the situation, which in turn led to setting up of Nivesh.
What is the USP of your brand?
Bu hikaye Entrepreneur magazine dergisinin May 2018 sayısından alınmıştır.
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Bu hikaye Entrepreneur magazine dergisinin May 2018 sayısından alınmıştır.
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Already a subscriber? Giriş Yap
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