Hunching over smartphones, Indians age is no bar - are playing like never before. In trains and buses, in corridors and bylanes, they have only one aim: destroying their digital enemies to smithereens. Unless you strike a conversation on online gaming, they have no time for you. Is this the beginning of a new world order?
Games like PUBG and Fortnite have become the new lingua franca. For long, Indian gamers have been served by foreign publishers. Not any more. The Indian online gaming industry is set to become a US$1 billion opportunity by 2021, according to a recent Google-KPMG report. When the gamers span all income levels and demographics, with a panoply of tastes - ranging from hyper-casual and casual games to skill indispensables like fantasy sports and midcore games - are the native game developers ready to develop games indoor?
Charting the evolving trend, different tastes among gamers have materialized into dozens of startups like Hala Play, nCore Games, 9Stacks, and Funnearn, serving gamers from each sub-category and creating a world much fancier than the pixelated world of Super Mario.
GAME ON
Take Bengaluru-based nCore Games, for instance. The founding team has decades of experience in developing games for global companies such as Supercell, - the maker of Clash of Clans. nCore believes it can become a unicorn with the release of its games next year.
To do so, it has a two-pronged strategy, says Dayanidhi MG, CEO of nCore Games. “First, we are developing multiplayer games, set to be released next year, with immersive storylines having a strong connect with Indian ethos. Second, we contextualise and publish games from top global studios for the Indian market.”
Bu hikaye Entrepreneur magazine dergisinin May 2019 sayısından alınmıştır.
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