It's Hard Being A Hands-On Guy In A Growing Empire

That’s Why Bobby Flay Is Embracing Two Visions At Once: He’s At His Restaurants Cooking And Tasting And Giving Directions, And He’s About To Fling Open The Gates With An IPO That Will Let Virtually Anyone Invest. 

- Jason Adams

It’s 1 pm on a Thursday, and Bobby Flay is sitting in his favorite spot to conduct daily business: the corner banquette in the front window at Gato, the Lower Manhattan outpost of his fine-dining empire. He is dressed casually in a dark-blue henley and jeans, wrapping up a call as his team gets situated around him for the first agenda item of the day: testing 10 new cocktails.

Marlene is the new bar manager, and this is her first time pitching the boss her own concoctions. She’s a bit nervous, but she’s done her homework. And Flay is impressed, on the whole, with her creations. But he zeroes in on one drink in particular. “You know what the surprising flavor in here is,” he tells her with genuine admiration, “and not everyone’s going to pick up on this—it’s the pink peppercorn.” But after a further moment’s reflection, the garnish in Marlene’s drink gives him pause.

“So you’re just going to slice a habanero in there?” 

Marlene says yes. 

“The only thing I will tell you,” he says, “is if people pick that up and eat it, they’re going to fucking ruin their night. When you have a garnish, people tend to use it.”