Jim Cramer's Decree: No More Low-Hanging Fruit
Entrepreneur|December 2021
The CNBC host says he’s bullish on entrepreneurs—because their creativity trumps any challenge.
By Jason Feifer
Jim Cramer's Decree: No More Low-Hanging Fruit

When I look at small, private businesses,” says Jim Cramer, “I love to hear expansion plans. It is so exciting to me to hear expansion plans.” He believes the future will be full of expansion.

Cramer sees business from all sides—as the host of CNBC’s Mad Money, where he covers the public market, as well as a cofounder of TheStreet.com (and onetime co-owner of a restaurant in Brooklyn, which he sold his stake in this year). When he looks at the current environment for entrepreneurs, he sees many hurdles—but also many opportunities to get creative and utilize a raft of new services from big companies that see the benefit of helping small businesses grow. Here, he explains why entrepreneurs have reason to be so optimistic.

You mostly cover public companies, but you say that the real engine of economic growth is small business. Why is that?

When I see a large company trying to get their gross margins up, it tends to not be about expanding their sales. It tends to be about doing more with less. They don’t need as many people as they may have had. But that’s not growth— that’s creating money. With small businesses, the goal is to hire people! If I’ve got one restaurant and it’s doing well, I’m going to put up another restaurant, hire another 20 people—and if I can make more money with 25 people, I’ll hire 25 people.

Many big businesses are now supporting small ones. What’s going on there?

Bu hikaye Entrepreneur dergisinin December 2021 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Entrepreneur dergisinin December 2021 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

ENTREPRENEUR DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
How to Succeed With Gen Z Workers
Entrepreneur US

How to Succeed With Gen Z Workers

People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.

time-read
2 dak  |
November - December 2024
There's No Perfect Answer
Entrepreneur US

There's No Perfect Answer

I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\" Instead, what I found was a tarot card deck.

time-read
1 min  |
November - December 2024
10 HOTTEST TRENDS for 2025
Entrepreneur US

10 HOTTEST TRENDS for 2025

Want to buy a brand that buzzes? Here's what to know.

time-read
1 min  |
November - December 2024
BUILD YOUR MONEY MACHINE
Entrepreneur US

BUILD YOUR MONEY MACHINE

A franchise isn't just a franchise. It should be a Money Machine, creating profit even while you're out of the office. Here's how.

time-read
10 dak  |
November - December 2024
The Top Franchises for Veterans
Entrepreneur US

The Top Franchises for Veterans

Are you a military vet looking to become a franchisee, or just want to support a brand that supports the troops? Check out these 150 brands.

time-read
1 min  |
November - December 2024
20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY
Entrepreneur US

20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY

In a year of disruption, we wanted to know: Whose work will define the years to come? We reviewed hundreds of names and picked 20 leaders across a range of industries and sizes. Meet them on the following pages, and see what it takes to thrive in 2025 and beyond.

time-read
10+ dak  |
November - December 2024
How to Become a Main Street Millionaire
Entrepreneur US

How to Become a Main Street Millionaire

It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.

time-read
5 dak  |
November - December 2024
Want to Better Serve Your Clients? Become Them.
Entrepreneur US

Want to Better Serve Your Clients? Become Them.

As a designer for brands, starting my own product company gave me a dose of humilityand it changed the way I relate to clients.

time-read
3 dak  |
November - December 2024
I've Been a Publicist for 17 Years.Don't Hire Me.
Entrepreneur US

I've Been a Publicist for 17 Years.Don't Hire Me.

Entrepreneurs often think they need PR. Most don't. Here's why you're probably better off not hiring someone like me.

time-read
5 dak  |
November - December 2024
The CEO's Advice to the MVP
Entrepreneur US

The CEO's Advice to the MVP

Kickstarter CEO Everette Taylor knows the formula for a successful launch. NBA champ Jaylen Brown recently launched a shoe and athleisure brand. They have a lot to teach each other.

time-read
7 dak  |
November - December 2024