GMs Conclave: Hyderabad Needs To Develop As An Experiential MICE Village
Express Food & Hospitality|October 2019
The City of Hyderabad has seen infrastructural development, rising room inventory and convention and exhibition spaces being set up across the city. At Express Food & Hospitality Expo Hyderabad, general managers of leading hotels in the city describe the roadmap for the destination as a MICE market
Akshay Nayak
GMs Conclave: Hyderabad Needs To Develop As An Experiential MICE Village

At the 38th edition of Express Food and Hospitality Expo held at Hitex Exhibition Centre, Hyderabad, the panelists at the GM's Conclave on day one discussed on the topic “Hyderabad as MICE destination”, sharing invaluable insights about the evolution of the City of Nizams as a MICE destination and the hurdles and catalysts affecting the CAGR of the market. They also, unanimously, urged the state government to roll out the tourism policy soon and to promote Hyderabad as an 'experiential MICE village'.

Going down memory lane, Reginald Corbett, regional manager Hyderabad & GM, Lemon Tree Premier Hitec City reminisced about the first convention held in 2001 by CII in Taj Krishna and Taj Residency, which also saw international participation and was a huge success. “Fast forward to now, with technology serving varied purposes like audio-visuals, laptops, acoustic systems, etc, MICE has come a long way in Hyderabad and India likewise. It has grown and we look forward to its growth in the forthcoming years too,” he added.

Ravi Khubchandani, GM, Novotel Hyderabad Airport also agreed that there has been a massive growth in the city's MICE market with a CAGR of eight per cent. He said, “Hyderabad has witnessed a well-grounded growth. Also, what has kept Hyderabad as a key attraction for MICE is its connectivity and infrastructure to host sizeable conventions, and hence is also popularly known as the MICE capital of the country.”

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