Wine: the future doesn't look like the past
Farmer's Weekly|October 02, 2020
The COVID-19 lockdown and its effects have undeniably changed South Africa’s wine landscape, according to Mike Ratcliffe, founder of Wine Business Advisors. Jeandré van der Walt spoke to him about what the wine industry would look like after the pandemic and how it should navigate the next few years to stay profitable and build big brands in a fiercely competitive world.
Jeandre van der Walt
Wine: the future doesn't look like the past

What is Wine Business Advisors (WBA) and how do you serve the wine industry?

The wine industry is complex; competition is fierce, and mistakes can be extremely costly. For the first time, a single, one-stop wine business advisory service gives wineries and hospitality businesses access to a focused group of highly experienced wine industry professionals.

We strive to transfer knowledge, open doors and share experience to turn the experiment into an experience. From winegrowing to margin management, from helping to create an integrated company culture to developing a digital marketing and communication strategy, WBA can guide a wine or hospitality business to become better and more profitable.

We’re a team of specialists with proven track records. Winemaking advisor Miles Mossop focuses on winemaking for profit, Colleen Norkie specialises in digital marketing and online communication strategies, while Rob Arnold advises on culture development and training. My personal advisory focuses on cutting-edge wine business advice for maximum profit, which is a broad focus that gets extremely specialised once a specific need is identified.

What inspired you to become involved in the wine industry?

Bu hikaye Farmer's Weekly dergisinin October 02, 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Farmer's Weekly dergisinin October 02, 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

FARMER'S WEEKLY DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Syngenta Seedcare celebrates a decade of innovation
Farmer's Weekly

Syngenta Seedcare celebrates a decade of innovation

Syngenta's ambition is to enable their customers' investments to grow in healthy soil from treated seeds to young plants through innovation and collaboration, writes Magda du Toit.

time-read
3 dak  |
November 22, 2024
Agri workers shine at Western Cape awards
Farmer's Weekly

Agri workers shine at Western Cape awards

Lindie-Alet van Staden, a garden and olive orchard manager at L’Ormarins Wine Estate in Franschhoek, was crowned as the Western Cape Prestige Agri-Worker of 2024 at a gala event recently held near Paarl.

time-read
1 min  |
November 22, 2024
Small and large farmers recognised at grain awards
Farmer's Weekly

Small and large farmers recognised at grain awards

The annual Grain SA/Syngenta awards ceremony bears testimony to the quality of farmers in the grain industry.

time-read
1 min  |
November 22, 2024
Growing partnerships: Fedgroup's flexible and innovative approach
Farmer's Weekly

Growing partnerships: Fedgroup's flexible and innovative approach

Janine Ryan spoke to Warren Winchester, general manager of impact investing at Fedgroup, about why the company became involved in agriculture, and what it offers farmers and their immediate communities.

time-read
6 dak  |
November 22, 2024
Why fish farms fail, and how to avoid becoming a statistic
Farmer's Weekly

Why fish farms fail, and how to avoid becoming a statistic

The popularity of launching fish farms is not matched by their success. Leslie Ter Morshuizen, owner of Aquaculture Solutions, explores the factors that cause most of these businesses to go under.

time-read
3 dak  |
November 22, 2024
Where history and modernity meet in a luxurious setting
Farmer's Weekly

Where history and modernity meet in a luxurious setting

Brian Berkman kept his eyes peeled for ghosts in the oldest continuously run hotel in South Africa, but all he found was a fabulous two-night stay.

time-read
4 dak  |
November 22, 2024
THE HITCHING POST
Farmer's Weekly

THE HITCHING POST

I'm a stylish elderly lady with a radiant glow and a good sense of humour that keeps me young at heart.

time-read
2 dak  |
November 22, 2024
Cutworms: check the weeds on your fields!
Farmer's Weekly

Cutworms: check the weeds on your fields!

Zunel van Eeden explains why understanding the ecological interplay between cutworms and weeds is crucial for effective pest management. Producers should disrupt the life cycle of cutworms to minimise crop damage.

time-read
5 dak  |
November 22, 2024
Does high-density grazing mimic grazing patterns of game?
Farmer's Weekly

Does high-density grazing mimic grazing patterns of game?

In their paper on high-density grazing in Southern Africa, professors Angelinus Franke and Elmarie Kotzé from the Department of Soil, Crop and Climate Sciences at the University of the Free State say high-density grazing systems may not accurately reflect natural ecosystems. Roelof Bezuidenhout reports.

time-read
5 dak  |
November 22, 2024
Global grain outlook: 2024/25 marketing season
Farmer's Weekly

Global grain outlook: 2024/25 marketing season

In its latest summer crops report, the Crop Estimates Committee says South African farmers intend to plant 4,47 million hectares of summer grains and oilseeds in the 2024/25 season, up 1% from the previous season. As South Africa exports maize and soya bean, Annelie Coleman reports on the latest trends in the international grain and oilseed markets, amid fluctuations in weather conditions and ongoing armed conflicts.

time-read
5 dak  |
November 22, 2024